Is Coaching in Sales and Marketing Necessary for Technological Companies?

In a market environment where there is one monopolizing company, there would be no need to have employees undergo coaching in sales and marketing. The product sells as there is no competition.

Now however, the technology industry is a completely different story. Even while your prototype is being developed by your design and development department there is a rival company somewhere making a similar or even better product to sell to exactly the same market that you plan to sell to. The only way to stay afloat in the harsh competition is to keep a close watch over the market trends and patterns.

The Marketing personnel will keep studying the market closely and update the company on the trends and potential, however, it is important that the information is analyzed while the design team makes a prototype and the development team executes the design. The final product needs to meet the customer expectations for the sales personnel to aggressively sell in the market place. Success and failure of a product cannot be attributed to the product alone.

Those companies who tried to save on costs by not conducting a survey of the market before putting their product into development have paid dearly with low sales figures and large losses. However companies who did survey the market and discussed the information with their design and development teams had success in the form of high sales and profits and some companies even release a pilot project before launching the product.

Think for a moment about the design and development teams within a technology company. They will undoubtedly be highly skilled and very able to handle the technical side of developing the products. However, if the marketing team does not relay to them the exact needs of the potential customers, how are they going to create a product that they want to buy? Fluent internal communication within companies is essential. It can mean the difference between the success and failure of a product.

So going back to the original point, it is essential or even necessary to have all of your staff coach in sales and marketing?

The answer is a BIG yes as only when all the different employees in the company understand customer expectations will they be able to deliver the goods.